Changing the game with athleisure-inspired beauty—because beauty should complement your life, not complicate it.
Hustle Beauty started as a simple idea to create long-lasting makeup for athletes, but quickly grew into something much bigger — a mission to change the beauty game. Created by female athletes and perfect for everyday wear, Hustle Beauty is all about delivering easy, comfortable beauty solutions for high-energy, low-maintenance go-getters. We pride ourselves on making Hustle a lifestyle, and we're here to help you feel confident and look great, no matter how packed your day is.
We believe beauty should be easy, fresh and sporty! We focus on creating products that are effective and enjoyable to use. From multitasking formulas to user-friendly packaging, every detail is made with you in mind. Our promise to clean, cruelty-free ingredients means you can feel good about what you’re putting on your skin.
Along with our co-founders, Haley & Hanna, we’re bringing tons of energy and a fresh take to our brand. We have our eyes on the prize, ready to redefine beauty standards for active women everywhere. Stay tuned for exciting new products and announcements.
From Our Co-Founders
Hey! We’re Haley and Hanna Cavinder, the twin co-founders of Hustle Beauty. You might know us from the basketball court or our social media, but now we’re diving into the beauty world with the same passion and energy. We co-founded Hustle Beauty because we wanted (and needed) products that can keep up with our busy, active lives. Think sweat-resistant makeup that’s kind to your skin and lasts through intense workouts. From gym sessions to running errands, our products have got you covered.
Hustle Beauty is more than just a brand; it’s a lifestyle. So no matter what your day looks like, or where you’re hustling to next, we want you to feel confident and look your best. We aren’t just making makeup; we’re making moves. Welcome to the team!
xo, The Cavinder Twins
What’s the story behind Hustle Beauty?
Hustle Beauty was founded by female athletes, including the Cavinder Twins, who saw a need for beauty products that keep up with active, fast-paced lifestyles. Our mission is to create beauty that complements your hustle, not complicates it.
What does athleisure beauty mean?
It’s all about merging performance and simplicity! Our products are designed to move with you, whether you’re at the gym, at work, or out and about. Think beauty that works as hard as you do.
Are your products cruelty-free and clean?
Absolutely. Hustle Beauty is committed to creating cruelty-free, non-toxic products. We steer clear of parabens, sulfates, and harsh chemicals, delivering skincare and beauty solutions you can feel good about.
Who is Hustle Beauty made for?
We’re here for anyone living an active lifestyle, juggling workouts, workdays, and everything in between. Hustle Beauty is for go-getters who want beauty products that can keep up with their busy schedules.
Where are your products made?
All Hustle Beauty products are proudly made in the USA using globally sourced, high-quality ingredients. Every formula is crafted with care to meet the highest standards of performance and safety.
“Hustle Beauty has totally leveled up my routine! Every product is high-quality, easy to use, and looks so chic—it’s like they were made for my gym bag, purse, and car. I literally don’t leave the house without them now! Already reordered because these are officially my everyday essentials.
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“Obsessed with how easy Hustle Beauty makes my life! These products are always in my bag—whether I’m running errands, at the gym, or stuck in traffic (yes, I’ve reapplied the SPF setting powder at a red light). The lip balm keeps my lips hydrated and protected, the under-eye balm is a lifesaver for tired mornings, and the setting powder keeps me fresh all day. Perfect for anyone who’s always on the go and needs beauty that can keep up. Hustle Beauty just gets it!
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