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Let's Tackle This Together

Made For The Hustle

Hustle Beauty started as a simple idea to create long-lasting makeup for athletes, but quickly grew into something much bigger — a mission to change the beauty game. Created by female athletes and perfect for everyday wear, Hustle Beauty is all about delivering easy, comfortable beauty solutions for high-energy, low-maintenance go-getters. We pride ourselves on making Hustle a lifestyle, and we're here to help you feel confident and look great, no matter how packed your day is.

We believe beauty should be easy, fresh and sporty! We focus on creating products that are effective and enjoyable to use. From multitasking formulas to user-friendly packaging, every detail is made with you in mind. Our promise to clean, cruelty-free ingredients means you can feel good about what you’re putting on your skin.

Along with our co-founders, Haley & Hanna, we’re bringing tons of energy and a fresh take to our brand. We have our eyes on the prize, ready to redefine beauty standards for active women everywhere. Stay tuned for exciting new products and announcements. 

From Our Co-Founders

Hey! We’re Haley and Hanna Cavinder, the twin co-founders of Hustle Beauty. You might know us from the basketball court or our social media, but now we’re diving into the beauty world with the same passion and energy. We co-founded Hustle Beauty because we wanted (and needed) products that can keep up with our busy, active lives. Think sweat-resistant makeup that’s kind to your skin and lasts through intense workouts. From gym sessions to running errands, our products have got you covered. 

Hustle Beauty is more than just a brand; it’s a lifestyle. So no matter what your day looks like, or where you’re hustling to next, we want you to feel confident and look your best. We aren’t just making makeup; we’re making moves. Welcome to the team!

xo, The Cavinder Twins

Don’t Sweat It

Clean, Resistant,
Cruelty-Free Makeup

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THE HUSTLE LOOKS GOOD ON YOU

HUSTLE HIGHLIGHTS

At our core, we're all about keeping it clean and cruelty-free, but we don't stop there. We're obsessed with making sure our products not only work but work at the highest level, giving you the daily performance and protection you need.

Long-Lasting

Going from the basketball court to the every day hustle, we can't be the only ones that need multitasking, efficient cosmetics. Formulated to outlast even the toughest of days, so you can jump from one activity to the next with minimal (if any) touch-ups. Go ahead, put it to the test!

Clean & Cruelty-Free

As athletes, we care about what we put in and on our body; and you should, too! Our products are made with the highest quality ingredients, thoroughly tested to be safe for sensitive skin, and we would never even think about testing on animals.

Easy To Use

Ever walk into a beauty store and immediately feel overwhelmed? Yea, us too! We designed every Hustle product to be simple and uncomplicated. Life is hard enough, your makeup shouldn't be.

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KEEP UP WITH US @HUSTLEBEAUTY