"Obsessed. My under eyes get so dark when I am tired. This product truly reflects the light so well I don’t need concealer. Hydrating, chic design. I keep one in my car and one in my purse"

Leigh

Verified buyer

"My dog absolutely loves this food! It's clear that the taste and quality are top-notch." -Daisy

1,000+ Glowing Reviews

Brightening Under-Eye Balm

Cooling eye balm with light-diffusing pigments brightens, highlights, and energizes the eye area.

Hydrates and reduces puffiness

Provides a refreshing burst of cooling moisture

Boosts skin's strength and hydration

Clean, hypoallergenc, cruelty-free

Perfect for sensitive tummies

Supercharge immunity System

Bursting with protein, vitamins, and minerals

Supports strong muscles, increases bone strength

DESCRIPTION

Always Look On The Bright Side

Our top-performing, cooling eye balm with light-diffusing pigments brightens, highlights, and energizes the eye area. This multi-tasking, powerhouse formula not only hydrates but reduces puffiness and dark circles, providing a refreshing burst of cooling moisture. Whether you’re starting your day or need a quick pick-me-up, this balm is your go-to for a refreshed, wide-awake look.

HOW TO USE

Glide on from your inner corner, under your eye, and out towards your temple. Reapply throughout the day for a quick refresh. Perfect for those late nights and long days, or whenever you need a boost. Can be used under makeup as a primer, or worn alone for an ultra-clean and bright look.

Pro Tip: This water-based balm can be worn all over! We love swiping this on our cheekbones and above our brow for the ultimate glow.

KEY INGREDIENTS

Hyaluronic Acid: boosts skin's strength and hydration

Caffeine: improves the look of puffy eyes

Vitamin E: retains moisture and strengthens your skin

Clean

Cruelty-Free

Hypoallergenic

Vegan

Suitable For All Skin Types

Full Ingredient List

Water, Propanediol, Sodium Stearate, Synthetic Fluorphlogopite, Xylitol, Oleth-20, Titanium Dioxide (CI 77891), Phenoxyethanol, Diheptyl Succinate, Mica, Methone Glycerin Acetal, Menthyl Lactate, Tocopheryl Acetate, Titanium Dioxide, Caffeine, Capryloyl Glycerin/Sebacic Acid Copolymer, Xanthan Gum, Ethylhexylglycerin, Tin Oxide, Iron Oxides (CI 77491), Hyaluronic Acid, Yellow 5 (CI 19140), Red 40 (CI 16035), Tocopherol.

Sweat-Resistant

Non-Toxic

Cruelty-Free

Hypoallergenic

Multitasking

Easy To Use

Sweat-Resistant

Non-Toxic

Cruelty-Free

Hypoallergenic

Multitasking

Easy To Use

Sweat-Resistant

Non-Toxic

Cruelty-Free

Hypoallergenic

Multitasking

Easy To Use

Your Daily Hustle,
Simplified.

Soothing & Cooling

Feel the instant relief of a refreshing, cooling sensation with every swipe. This balm is designed to calm tired, stressed eyes, reducing redness and irritation. Perfect for early mornings or late nights, it provides a gentle, soothing experience that feels like a spa day in seconds.

Nourishing & Hydrating

Infused with hyaluronic acid and vitamin E, this balm deeply hydrates the delicate under-eye area, helping to restore moisture and maintain skin elasticity. Say goodbye to dryness and hello to smooth, plump, and healthy-looking skin.

Brightening & Light-Diffusing

Light-diffusing pigments brighten the under-eye area, minimizing the appearance of dark circles and shadows. This balm delivers a natural radiance that enhances your complexion, leaving you looking refreshed, awake, and glowing.

Energizing & De-puffing

Powered by caffeine, this balm works to reduce puffiness and boost circulation, giving your eyes a revitalized, wide-awake appearance. It’s like a shot of espresso for your skin, targeting under-eye bags for a smoother, more energized look.

Clean & Hypoallergenic

Crafted with clean, non-toxic ingredients, this balm is free from harsh chemicals and gentle enough for all skin types, including sensitive skin. Hypoallergenic and cruelty-free, it’s a guilt-free addition to your skincare routine that you can trust.

Title

Beauty that complements your life—not complicates it.

Your under-eye MVP is here. With non-toxic, cruelty-free ingredients, our brightening under-eye balm is designed to deliver real results that you’ll notice and love. Healthy, happy skin starts here.

90%

found they used less concealer—or skipped it altogether.

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93%

saw visibly reduced puffiness after just 1 week.

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95%

felt hydrated and refreshed after consistent use.

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99%

noticed brighter under-eyes after just one application.

TRY IT NOW

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The athleisure of beauty.

We’re rewriting the playbook on beauty—combining performance, ease, and a no-compromise attitude.

See how we’re outpacing the rest and setting a new standard for beauty that fits your lifestyle.

Brightening Under-Eye Balm

Hustle Beauty

Other Brands

Vegan & Cruelty-Free

Oil-Free & Fragrance-Free

Non-Irritating & Hypoallergenic

Long-Lasting & Sweat-Resistant

Priced Under $30

Athleisure-Inspired

Backed by Female Athletes

LEVEL UP YOUR ROUTINE

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Make it a set, and save.

Bundle your routine and save 5% off our products.

FAN FAVORITE

Rated 4.9/5 by our customers

Best offer

Brightening

Under-Eye Balm

Cooling eye balm powered by caffeine

that de-puffs, brightens, and hydrates.

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Ships free with orders over $50

Quick and easy solution for tired eyes

Frequently Asked Questions

Where are your products manufactured?

Our products are proudly crafted in the USA using high-quality, globally sourced ingredients that meet our rigorous standards for performance and safety.

Are your products clean?

Absolutely. Hustle Beauty is committed to clean beauty. Our formulas are non-toxic and free from harmful chemicals, including parabens, phthalates, sulfates, and synthetic fragrances. Clean beauty is our promise.

Are your products vegan?

Most of our products are proudly vegan, formulated without any animal-derived ingredients. However, our Conditioning Lip Balm contains beeswax to provide its nourishing and protective benefits, making it not vegan. We’re committed to transparency and clean beauty, so you can always trust our ingredient choices!

Do you test on animals?

Never. Hustle Beauty is proudly cruelty-free, and we do not test any of our products on animals. We believe beauty should be kind—to people, animals, and the planet.

Are your products safe for all skin types?

Yes! Our products are carefully formulated to be safe for all skin types. However, if you have specific sensitivities or concerns, we recommend reviewing the ingredient list on each product page and consulting your dermatologist. Your skin’s health is our priority!

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Beauty that keeps up.

Proof that beauty moves with you. Our products are designed to keep up with your lifestyle—whether

you’re dashing between meetings, crushing your workout, or taking a well-deserved breather.

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"This balm is it. My dark circles are way less noticeable, and I’ve even started skipping concealer (which I never thought I’d do). Hustle nailed it with this one!"

Rachel, 29

Customer Reviews

4.7/5

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DOES THE JOB!

Michelle S.

verified buyer

11/13/2024

Love this balm! It’s quick, and the cooling effect feels so good! It’s the perfect brightener!

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A MUST HAVE FOR ME

Leigh G.

verified buyer

10/09/2024

Obsessed. My under eyes get so dark when I am tired. This product truly reflects the light so well I don’t need concealer. Hydrating, chic design. I keep one in my car and one in my purse

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LOVE IT SO MUCH! OBSESSED

Yobana R.

verified buyer

09/30/2024